August Steak Salt: The Product That Became a Movement

It started with a question: What if meat could be even better?

Crafted by CPG expert and founder Patrick Augustini, August Steak wasn’t just a product — it was a personal mission. What began as a single innovation in meat preparation quickly became a grassroots movement among those who are obsessed with meat done right — people who chase juiciness and tenderness, who respect the natural flavor of meat, and who refuse to cover it up with sugary sauces or cheap, artificial seasonings.

At the heart of August Steak was a revolutionary approach: elevate meat’s natural greatness with better sourcing, smarter preparation, and zero compromises. The flagship product — a mineral-rich dry brine that locked in flavor and juiciness — quietly built a cult following. It was powerful, fast, and absurdly delicious.

That momentum didn’t go unnoticed.

McLaurit acquired August Steak not just for what it was — but for what it could become.

A bold, ritual-defining product rooted in truth. A better way to cook, eat, and experience meat. And a brand with the DNA to go global.

Today, August Steak lives on inside McLaurit’s portfolio — as the origin of FastBrine™, and as a reminder that great food isn’t manufactured. It’s engineered with purpose.