Health. Quality. Flavor.
Our Portfolio of Brands
Built for today. Positioned for the next decade.
Each brand under McLaurit is created to redefine its category, combining functional performance with cultural staying power. We don’t chase trends — we build the next generation of health-forward staples.
FastBrine™
The revolutionary dry brine that’s changing the way America cooks meat.
FastBrine locks in juiciness, tenderness, and bold flavor in just 20 minutes — with zero sugar, butter, or chemicals.
Born from BBQ science. Now building a new consumer ritual.
NOXO™
A smarter way to drink. Functional cocktails for the modern social life.
Low-calorie. Adaptogen-infused.
Electrolyte-enhanced.
NOXO pairs clean buzz with real ingredients — and none of the morning regret.
MeatVox™
Carnivore Fuel. Elevated Flavor.
MeatVox creates bold, clean, high-performance seasonings and snacks for red meat lovers.
From BBQ rubs to beef jerky and savory carnivore crisps, every product is designed for flavor, function, and fire — without sugar, seed oils, or filler junk.
EYNE™
Functional Wellness. Real Ingredients.
EYNE is our wellness-forward beverage platform, focused on nootropics, adaptogens, and plant-powered functionality.
From kombuchas and electrolyte tonics to calming and mood-enhancing blends, EYNE delivers daily elevation — without the crash.
August Salt™
Nature’s Finest Salt. Refined by Time.
Harvested from pristine Atlantic waters under rare evaporation conditions, August is a premium finishing salt — rich in flavor, minerals, and purity.
It’s the cleanest, most honest salt on the planet — made to elevate red meat, not hide it.
FYTBAR™
Clean protein, made craveable.
Fytbar™ is where bold taste meets clean fuel. Built for busy days, workouts, and anytime cravings, each bar delivers 15g of protein, only 130 calories, and no garbage ingredients. It’s a high-protein snack that actually tastes good — rich, craveable, and built to perform.
Portfolio Philosophy
Brands Built With Purpose. Growth Engineered From Day One.
At McLaurit, we don’t chase trends — we shape what’s next.
Each of our brands is created to solve real consumer needs with precision, integrity, and long-term vision.
We combine bold ideas with operational rigor, ensuring scalability without compromising mission. This portfolio isn’t temporary. It’s built to become legendary.