Health. Quality. Flavor.
Innovation at McLaurit
Rebuilding the future of food through structure, principle, and precision.
At McLaurit, innovation isn’t a department — it’s embedded in our operating model.
We don’t chase trends. We rethink categories.
We approach each category with fresh perspective, applying structural clarity and long-term thinking to develop what should exist.
Our standard is consistent: every product must represent the cleanest, healthiest, and most relevant version possible — from formulation and packaging to supply chain and portfolio design.
If it’s not the cleanest, healthiest, and most relevant version of the product — we don’t make it.
Innovation at McLaurit is driven by discipline, performance, and enduring impact.
Our Innovation Model
Rooted in the real. Built to last.
We start with systems thinking — not flavor trends or brand storytelling.
Every McLaurit product is developed through a multi-phase framework:
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Conception: Real consumer need + formulation logic
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Testing: Performance in the real world, not labs
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Refinement: Strip away the unnecessary
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Delivery: Products designed to withstand scale, scrutiny, and time
We’re not “faster to market.”
We’re more correct at launch.
Active Innovation Areas
Protein System Reformulation
We’re rethinking how meat gets prepared — starting with FastBrine.
Minimal intervention, maximum outcome. The future of performance seasoning is dry, fast, and mineral-based.
Functional Drinks
With NOXO, we’re exploring how social health intersects with real ingredients.
We believe alcohol can evolve — and we’re building what comes after the hard seltzer era.
Meat-First Convenience
Clean carnivore diets deserve better tools.
MeatVox is bringing utility, simplicity, and high-function format thinking to protein-first lifestyles.
Rethinking the CPG Playbook
Legacy food companies optimized for shelf space.
McLaurit optimizes for:
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Ingredient integrity
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Nutritional responsibility
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Production minimalism
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Long-term market relevance
Our approach:
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Build from first principles, not line extensions
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Use intentional processing (not ultra-processing)
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Design packaging with efficiency + impact
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Eliminate marketing gimmicks in favor of real performance
Building Quietly, Scaling Precisely
We operate with full internal control — from R&D through to rollout.
Innovation is developed methodically, with environments that reflect real-world use and packaging systems designed for both DTC and retail.
Every cycle is paced for structural integrity, long-term relevance, and real-market performance.
Partnering Through Innovation
To explore strategic innovation opportunities:
We welcome aligned partners in:
Ingredient and processing innovation
Health-forward packaging and materials
Co-development of future formats
Supply chain optimization
Licensing or brand incubation at scale
